TikTok is introducing a updated setting that enables them to cut down on the amount of artificial intelligence-produced content appearing in their feeds. This initiative comes as the service announced that it now features more than 1 bn content made with AI.
Trial and Implementation
This change is undergoing trials over the coming weeks before a global rollout. This development aligns with a rise in AI content, driven by recent video-generation tools.
The Broader AI Trend
Recent reports that almost a tenth of the quickest rising video streams on a popular video site exclusively feature AI-generated videos. A large amount of this content is considered mass-produced AI material, a label for poor-quality, mass-produced content that is frequently nonsensical or dreamlike.
Our research shows that numerous viewers like content produced via AI tools, from digital art to informative clips, and we intend to offer the community the power to adjust the amount of that, depending on their own likes,” commented a company executive.
AI on the Platform
The service disclosed that there are presently 1.3bn videos on its network labeled as AI-generated. Collectively, in excess of 100 m media items are added to the platform daily, making AI-generated material a relatively small part of its total content library.
How to Adjust Settings
Users will be in a position to reduce or increase the level of AI-generated videos they watch by using the topic control feature in the platform and picking the AI content topic. Other topics that are already be controlled under the filter cover news, clothing, cosmetics, and dance.
AI Disclosure Rules
Its rules require content makers to tag lifelike AI-made content, and it prohibits dangerous deepfakes of celebrities or crisis events. Any realistic AI-generated clip that is not labeled can be removed under its user guidelines.
In addition, the service will from now on apply an artificially created tag to content made using its proprietary AI systems, or identified by an industry-wide initiative for identifying artificial media. This step is designed to help prevent users from attempting to bypass the tagging system.
Educational Initiatives
TikTok is also establishing a two million dollar educational fund for specialists and groups to create educational content about using AI responsibly. This initiative will support charitable organizations focused on educating computer science.
Platform Protection
The platform has supported its moderation strategy, amid debate over intentions to cut jobs for numerous safety staff in the UK. TikTok is planning to reduce hundreds of positions in its user protection team in London, with worker representatives and digital protection specialists expressing worry that people are being substituted by AI moderation.
A trust and safety lead clarified that people-led review would still have a role, but automated tools can shield workers by removing the most distressing content ahead of it is viewed by humans. TikTok reported a 76% decrease in explicit and harmful content handled by content reviewers over the previous year due to the use of its machine learning processes.
We believe it is crucial to balance staff and AI to ensure user safety,” the executive stated. “We’ll have humans as involved in the system, but we also think it’s very important to limit contact with unsafe media as rapidly, which is why a lot of the machine support is proving valuable operate efficiently.”
